Do you remember the time you saw this really great ad on TV or you saw this funny billboard? However, can you remember a time when you immediately ran to the store because of that ad or billboard to buy the product in question? Probably not! Chances are you forgot about it or once you saw the product in stores a few months later, you lost your impulse to actually buy it.
Lumos Marketing Group’s cost-effective direct marketing techniques allow us to be the middleman between our clients and their customer base. This type of marketing helps our clients add new customers to their roster, as well as have a long-lasting relationship with them. Using face-to-face methods, re-establishing lapsed customer relations and building customer loyalty is much simpler than hoping they see your logo on an email and come back to you!
Business to Business:
What Is Business-to-Business (B2B)?
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. These transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process. Lumos Marketing takes pride in the relationships it builds between its clients and their business partners. Our face – to – face approach ensures comfortability between the small business clients and the Fortune 500 companies of whom Lumos is the middle man for.
Business to Consumer:
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. This term used to refer mainly to “Dot com” companies at the end of last century who were innovatively selling to consumers online. Now, many companies use partners like Lumos to create that relationship and sell those products on their behalf!
Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand’s representatives. Lumos Marketing is the leading consulting firm in the Dallas/FT Worth area for events based promotions. We specialize in this on behalf of our non-profit clients specifically.
New Market Development:
Lumos Marketing Group is committed to helping our clients expand! LMG helps businesses in their growth, or general expansion phase to identify and develop new opportunities to sell their current line of products in unexplored markets. This is important for clients to be able to grow and reach new customers in a planned and structured way! Market development creates more leads, more sales, and more revenue. Lumos has an aggressive expansion goal of ten new markets over the next 5 years for its current client base, and will do so with in-depth research and satellite business trips, which is essential to make sure these targeted efforts bring value to new customers as well as our existing clients!