Business to Consumer

The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies. This term used to refer mainly to “Dot com” companies at the end of last century who were innovatively selling to consumers online. Now, many companies use partners like Lumos to create that relationship and sell those products on their behalf!